Ben Sherman was the Mod God. The man, who started making shirts in the late 1950's from a small factory in Brighton, went on to dress the swinging Sixties and became the King of trend-setting Carnaby Street. Hungry for money and fame, he remained a party animal until the day he died in 1987. The 1960's gave British youth more fashion, money and freedom than ever before. Working from small premises in Brighton, entrepreneurial shirt maker Ben Sherman saw his niche and founded the Ben Sherman Company in 1963.
Immediate demand fueled fast growth in production and product innovation. By 1968 the company had moved to Carnaby Street in London, and the Ben Sherman button down Oxford shirt had become a status symbol. Ben Sherman was committed to the good life and also to quality and fine tailoring. His shirts had certain unique features - a button down collar, a back pleat and loop - which are now instantly recognizable Ben Sherman details.
Ben Sherman has developed from its original roots as the status shirt brand, into the complete British lifestyle brand and an enduring cultural icon.